PROJECT · 2026
Eveliina
Headless ceramics ecommerce & digital presence
A fully custom-built ecommerce and portfolio platform developed from scratch for a ceramic artist. The project combines editorial storytelling with a scalable headless commerce architecture using Shopify’s Storefront API.
CONTEXT
The project began without an existing website. The goal was to create a calm, refined digital space that reflects the artist’s aesthetic while enabling direct product sales without relying on Shopify’s default storefront themes.
TECHNICAL ARCHITECTURE
Built using Next.js App Router with dynamic routing for collections and product detail pages. Shopify is used as the inventory and commerce backend via the Storefront API, while the frontend remains fully custom and decoupled.
DATA & UI SEPARATION
Implemented a clear separation between API routes and UI components. Custom API endpoints handle communication with Shopify, while page components focus purely on presentation. This structure improves scalability, maintainability, and future CMS integration.
TECHNICAL HIGHLIGHTS
• Dynamic API routes for collections and products • Headless Shopify Storefront API integration • Clean URL structure: /shop/[collection]/[product] • Normalized product data layer for UI consistency • Production deployment via Netlify with environment-based configuration • Scalable structure prepared for CMS-driven content
DESIGN APPROACH
The interface emphasizes whitespace, restrained typography, and quiet motion. Large-format imagery allows the ceramics to lead, avoiding conventional ecommerce clutter while preserving clarity and usability.
COLLABORATION & ITERATION
Developed in close collaboration with the client through iterative design feedback. The visual direction evolved over multiple refinements to balance artistic expression with commercial clarity.
OUTCOME
Delivered a production-ready ecommerce foundation that blends editorial storytelling with scalable commerce infrastructure. The system supports future product growth and content expansion without structural changes.